Using LinkedIn, Facebook, and Twitter as Part of Your Job Search Strategy (Paperback)

Harness the power of Web 2.0 social media and social networking to blast your job search to the next level. Networking becomes automatic with tools like Facebook, Twitter, and LinkedIn when you multiply your job search efforts and reach just by actively engaging in your professional community.

I'm in a Job Search--Now What???: Using LinkedIn, Facebook, and Twitter as Part of Your Job Search Strategy

In this book, ‘I’m in a Job Search–Now What???’ you will have a step-by-step guide for the job searching process. The book provides over one hundred resources and tips to help you stand apart from your competition. Included in the book: Personal Branding, strategies for building visibility on Google to accelerate your job search, reaching recruiters, employers, and companies online (Find out more…)

Laid-Off or Fired? Your Next Job Is Still Right Around the Corner

After you have gone through psychological and career self-assessment, you will begin to be able to articulate to others who you are, where you’ve been in your professional or work life, and where you are planning to go. A big part of this is verbal communication, the art of being able to tell someone who you are and what you want to do in 15 seconds. The better you know yourself, the easier it will be to tailor your pitch to any hiring manager’s needs. Sometimes called an elevator pitch (think of aspiring entrepenurs who only have a few seconds–in an elevator, natch–to grab the heart and mind of a potential joint venture capitalist), I call it the verbal rundown.

There are a few things to remember, though. Your rundown is not the time to go into how much you hated your boss or your job. No negatives allowed! This includes being laid off. With the economy as it is, layoffs are fairly commonplace. It does not have the stigma associated with it that it apparently used to. You may feel a certain way after having been with a company for a number of years, but do not take it personally.

How do you present a layoff to your colleagues, contacts, network, future employers? Companies cut back because of bad decisions by CEOs, economic downturns, or other catastrophes. The company did not fold because of you, so don’t shoulder the burdens of the company by telling someone, “They laid me off.”

The company did not lay YOU off.

Instead, the company restructured and your position was eliminated. Remember that phrase. That’s all anyone needs to know. Stories are rampant in corporate America of the madness that happens during layoffs. Some examples I have heard are taking a list of employees and crossing off every fifth name, or upper management throwing darts on a wall to pick randomly who gets the slips. Sometimes managers lay off a whole team of people, and then are called in to be laid off themselves. Who knows why your particular position was eliminated? But you shouldn’t take it personally. And the company doesn’t owe you anything (unless they haven’t paid you some back wages and that’s a different story!)

Often we become married to the job or company, but the employer hasn’t married us! You may have filled your cubicle with all your photos and kids drawings, but if your number is up, it’s time to go. As long as the company has paid you for the time you worked, they don’t owe you anything. That’s life. That’s the dog eat dog reality of capitalism. It’s not personal. So don’t present it that way, or raise flags for people who may hold your next paycheck in their hands, or who can help you get to that next payday.

Self Assessment As Job Search Preparation - Taking The First Step

Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength, mastering yourself is true power.

~ Lao Tzu

Make it thy business to know thyself, which is the most difficult lesson in the world.

~ Miguel de Cervantes

Whether you are an older worker near retirement or a fresh faced graduate on the job market, the importance and challenge of knowing oneself are illustrated by the two quotes above, one by the ancient Chinese philosopher Lao Tzu and the other by Spanish Novelist, Miguel de Cervantes, author of Don Quixote.

Before you flood your market with your resume, and even before you take a minute to update it, spend a little reflection time before you jump right into your next job. Self-assessment is the basis for making any career move. You need to understand who you are and what are your true strengths and weaknesses. The more you understand, the better you will be able to write focused resumes and present yourself in interviews in ways that get that job, namely by showing the employer how someone with your background, passion and set of skills can do exactly what they need. More importantly at the start of the job search, others (friends, and potential networking contacts and employers) can only help if you have a clear idea in mind of what it is you want to do.

Psychological assessments and career assessments such as the Myers-Briggs Type Inventory and the Birkman First Look, designed to give a reading on aspects of your personality to help you with life and career choices can be useful. They have to be administered by certified professionals, are lengthy (3-4 hours), and are evaluated by professionals. You may have these resources available to you as part of a career transition package if your company eliminated your position during a layoff. Others are available at college career centers or state employment centers and online.

If you don’t have access to the big tests, you can take other tests, available on the internet. Although these tests are not scientific, they can help start to point you in the right direction or give you a sense of what your direction is and some career areas that might be a good fit for you based on your personality. One exception that is scientific and online is the Career Key. The test is not free; however, the fee is very low and also supports charitable efforts. (According to the author, “Ten percent of sales are donated to organizations working for the development of youth, the alleviation of human suffering, protection of the natural world/environment, and excellence in journalism.”) The website says that The Career Key will help you in choosing a career, a college major, changing a career, and career planning.

The tests will classify your personality into a type. For example, one of the most famous, the Myers-Briggs Type Inventory, divides your personality into 16 types based on a combination of personality factors (Extroversion/Introversion, Sensing/Intuitive, Thinking/ Feeling, and Judging/Perceiving). The letters represent the dominant aspect of your personality, but everyone has different combinations of the other letters as well in them and different circumstances pull different response behaviors. The test helps you to understand your basic inner tendencies. For example, your type could reveal why, even though your job calls for you to be extroverted—always talking and interacting with people–and you can do it well (because, after all, you are a professional) you find that you do not really like all of that public interaction and cannot wait to get a moment to yourself, in your office, in the break room, or take a coffee break to get away from it all and breathe…by yourself.

Of course, you shouldn’t rely on any test alone for self-discovery and career guidance. Meet with a career counselor. College students and alumni usually have free or inexpensive access to counselors. Also free to the public are the Career One Stop centers, which also have career counselors.

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